If your clients websites aren’t mobile responsive they may well be. After a lot of speculation and rumours, Google has now stated that from April 21st being ‘mobile friendly’ will improve a website’s rankings.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results”. Source: Google Webmaster Central – http://bit.ly/1MdOqbO
Google’s use of terms such as “significant impact” evidently means this opportunity should not be underestimated. It is rare for Google to give such specific guidance on how to maximise search traffic.
What does ‘mobile friendly’ mean in simple terms? A mobile friendly site is designed specifically for smaller screens, allows easy navigation via larger touch-screen buttons, and only displays relevant information and content for the users’ needs.
Google bots will look for in a mobile-friendly site:
- Readable text that doesn’t require zooming.
- Pages that automatically resize, to avoid scrolling.
- Links that are far enough apart so that it’s possible to tap the correct one through a mobile friendly menu
If you search ‘mobile friendly’ you will become bombarded with some fascinating statistics..
“Mobile phones are used in 3 out of every 5 searches”
“61% of mobile users surveyed said they’d leave a site that’s not optimized for mobile”
“Over 60% of people have a better opinion of brands when they offer a good mobile experience”
“The world ordered $1billion worth of products from Amazon using a mobile device”
“Not being mobile responsive is the equivalent of closing your store 1 day each week”
Mobile web design is without a doubt the current big thing and with Google’s recent announcement we expect 2015 to be ‘the year’ that we will see a significant increase in demand for websites to be made mobile responsive. Responsive design is already the default for new sites, we wonder how long it will take the rest of the world to cotton on.
Your clients could be missing out on web-driven business if they haven’t upgraded to mobile yet. This announcement from Google is the perfect motivation to get them to think about making their sites mobile.
Call us today for friendly professional advice on making your clients’ websites mobile-friendly.