Choosing the right eCommerce platform comes down to many factors, including where you host your website and your budget. When going with an open source option, you get design freedom, but you also need to be prepared to take a more active role on the tech side of eCommerce management. Open source platforms like WooCommerce, JigoShop, NopCommerce and Magento are some of the most popular options, but how do you determine which one will work best for your business?
The first thing to do is discover which platform is worth investing your time into, especially if it doesn’t take a big cash infusion to get your e-tailing off the ground. To help make the decision process easier, refer to this quick point-by-point comparison, including the intended audience for each platform.
WooCommerce: Designed for WordPress users, WooCommerce addresses some of the gaps left by JigoShop for scalability and offers a complete range of eCommerce tools designed to integrate seamlessly into an existing WordPress site. It is now one of the most popular shopping cart options, serving 24% of all eCommerce stores.
JigoShop: First implemented to give WordPress users an easy switch over to eCommerce, JigoShop offers a user friendly admin experience with an emphasis on portability. Since it is easy to use and can be set up in minutes, those new to eCommerce may find it to be the best option. When a business outgrows the offered features, it ports quickly and easily to nopCommerce.
nopCommerce: nopCommerce is built on the Microsoft ASP.NET platform and so is ideal if you prefer this stack, which is inherently more secure and scalable than WordPress-based offerings.
Magento: Owned and operated by eBay, Magento is highly technical and scalable up to the enterprise level, making is an all-in-one solution for many businesses. Magento users will probably need to work with developers to create customized plugins and brand-specific themes, but the basic service is free. There is a large community of support available, but those new to eCommerce may need to make an additional investment to create a customer friendly buying experience. The enterprise level option comes at a cost, but it also includes technical support, so there is no need to become a Magento expert or contract a developer.
If after reading this article you still aren’t certain which path you want to take or if you have more in-depth questions and seek professional advice please get in touch with us here at Performance Web.