3 years ago we set out to grow our business and find a niche set of partnerships that would develop for us in the long-term. Jim (the boss) identified that Graphic Designers often needed a software developer to satisfy the needs of the clients, who are increasingly wanting more than a simple flat brochure website. As websites have evolved over time the complexity on the back end and on the UI has grown.
We started off in a simple old fashioned way, identifying local graphic design agencies and calling them to offer our services. In return we would often require theirs too, as UI design is not part of our skillset.